Nice Shoes Teams With High Fashion Icon Calvin Klein for Naked Glamour
Calvin Klein has long been a fashion icon, and their stylish, sexy underwear ads have become the gold standard in the industry over the past two decades. So it makes perfect sense that CK recently re-teamed with Nice Shoes, the high end New York-based animation, visual effects and color grading studio, to work on their new web spot Naked Glamour which will also be used for in-store playback.
The prestigious job came to Nice Shoes through CRK Advertising, producer Megan Case and Baron & Baron, with whom Nice Shoes has had a collaborative relationship over the years.
"We have a very good relationship with them and a pretty good idea going in of exactly what they're looking for," reports Nice Shoes VFX artist and partner Rich Schreck.
Underwear ads are notoriously tricky to shoot - partly because of the nature of the beast, and partly because such campaigns invariably favor dramatic lighting and dramatic product placement. "The primary goal in an underwear ad like this is to basically make the underwear look like it fits like a glove," says VFX artist Bryan Rosenblum. Depending on how the model is moving, there can be shots where the bra may look too tight or slightly loose. There may also be shadows that interfere with the image of an ideal fit.
All these potential problems and flaws need to be addressed in post, along with retouching of the model's skin tones and hair.
"The production company came to us with an assembled cut and obviously it really helps that they completely trust Rich and that they've done so much work with him in the past," notes Nice Shoes producer Haydee Cepin. "They know that Rich, Bryan and all of the members of our VFX team have great eyes for exactly what needs retouching and how far to go with it."
After an initial meeting where the client gave the team their ideas on how to proceed, Nice Shoes was left alone to complete the job unsupervised. "For some of the piece, we did get fairly specific instructions," adds Schreck. "The rest was kind of a given. So we'd go through it all and get it the way we wanted. Then we sat down again to make any last minute changes and additional tweaks."
The skilled Nice Shoes team and their long experience with the CK brand ensured that the job ran smoothly and on schedule.
Downloads:
Credits:
Client: Calvin Klein
Spot Title: Naked Glamour
Air Date: September 2011
Agency: CRK Advertising
Producer: Megan Case
Creative Agency: Baron & Baron
Creative Director: Fabien Baron
TV Director: Fabien Baron
DP: Rob Kassabian
Editor: Will Town, Baron & Baron
Post/Effects: Nice Shoes
VFX Artist: Rich Schreck, Bryan Rosenblum
Senior VFX Producer: Haydee Cepin
Music: Original Track, Future Perfect Music
