Global VFX and digital studio MPC is pleased to announce the recent appointment of Justin Lane as managing director to their New York office. Prior to joining MPC, Lane spent more than seven years as a partner/executive producer at internationally recognized brands Psyop and MassMarket.
"Justin's appointment will complement the MPC NY team which is already brimming with creative and production talent.," noted MPC Global MD Graham Bird. "Justin Lane adds another layer of thought leadership at the top of his game that will help push our New York studio to the next level."
Lane's hire follows a flurry of high-end MPC projects over the past several months. The studio teamed up with BBH and Stink Digital Director Sebastian Strasser for Internet fashion giant ASOS; with Grey, created a giant CG Panda for DirecTV's latest spot 'Whale'; sent cows crowd-surfing in 'Electric Cattle' for GE with BBDO New York and Traktor; and created a unique interactive sound installation for Kyocera with Mother New York at Virgin Mobile's FreeFest.
"I'm excited about joining MPC and working with their buttoned-up crew," stated Lane. "This is a major brand with a strong global footprint and rock-solid foundation. I'm humbled by the opportunity and thrilled to see where we can push the boundaries in this ever-changing market."
Lane's credits while at Psyop/MassMarket include: Allstate 'Mr. Mayhem,' Snickers 'Betty White,' Monster.com 'Legs,' Absolut 'Dissection' and Nike 'Human Chain.' Notable awards include three for AICP, two Clios and a Bronze Lion at Cannes.
About MPC:MPC is an award winning VFX and Digital studio servicing the advertising, motion picture and television industries. From its London, New York, Santa Monica, Vancouver, and Bangalore offices, MPC's dynamic and diverse team delivers industry-defining VFX, animation, motion graphics, color grading, production, projection mapping, social and mobile application development, online advertising, data management, software R&D and pipeline development.
With a trio of integrated divisions, MPC utilizes a unified approach that drives the use of existing or newly created assets across the whole range of today's media landscape. MPC Creative handles client projects directly with top-notch directing, CG animation and character design. MPC FX Studio is a dedicated corps of graphic and digital designers who bring clients' visions to life. MPC Data Lab processes the content and makes it available for editing on demand. MPC is a Technicolor Company.