Whether by car or by plane, by boat or by train, traveling always involves lots of sitting and waiting. To alleviate some of the inevitable boredom, BBDO New York came up with a novel way to convert your travel time into HBO time called "Pack Your HBO." 
Visitors to packyourhbo.com use a slider to adjust the duration of their travel. Pack Your HBO then displays a suggested playlist from its slate of popular shows, which can be customized by genre (dramatic, hilarious, sexy, historical), or show title, including hits such as The Wire, Entourage, The Sopranos, Sex and the City, and The Pacific.
BBDO partnered with MPC to design and develop the new site.
Rather than build multiple versions of Pack Your HBO for the various desktop, mobile and tablet platforms, MPC created a single build with stack adjustments for different devices in just six weeks.
Online banner ads on Orbitz and boarding pass ads will be among the various elements promoting Pack Your HBO.
Downloads:
Credits:
Client: HBO
Title: Pack Your HBO
Launch Date: November 2011
Agency: BBDO New York
Chairman/Chief Creative Officer, BBDO North America: David Lubars
Executive Creative Director(s): Greg Hahn, Mike Smith
ACD/Copywriter: Rick Williams
ACD, Art Director: Marcel Yunes
Head of Interactive of Interactive Production: Niklas Lindstrom
Executive Interactive Producer: Doug Stivers
Digital Producer: Tara Johnson
Digital Production Company: MPC
Head of Digital Content, US: Wayne Robins
Creative Technologist: Neil Voss
Executive Producer: Justin Brukman
Producer: Sara Vargas
Developers: Adam Leonard, Jason Wilbur
Designers: Leta Sobierajski, Rina Miele
About MPC:
MPC is an award winning VFX and Digital studio servicing the advertising, motion picture and television industries. From its London, New York, Santa Monica, Vancouver, and Bangalore offices, MPC's dynamic and diverse team delivers industry-defining VFX, animation, motion graphics, color grading, production, projection mapping, social and mobile application development, online advertising, data management, software R&D and pipeline development.With a trio of integrated divisions, MPC utilizes a unified approach that drives the use of existing or newly created assets across the whole range of today's media landscape. MPC Creative handles client projects directly with top-notch directing, CG animation and character design. MPC FX Studio is a dedicated corps of graphic and digital designers who bring clients' visions to life. MPC Data Lab processes the content and makes it available for editing on demand. MPC is a Technicolor Company.
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