jumP, Johan Renck, and Coco Rocha Get Down to Business for White House Black Market

jumP Editor Luis Moreno, working with ceft and company's creative director Ucef Hanjani, whom engaged director Johan Renck (Serial Pictures), just knocked off a beauty of a high-speed edit for White House Black Market. Musical Odyssey, set on a room-length table in a cavernous, bleach-white space, centers on a comely young go-getter, played by renowned fashion model Coco Rocha, seeking the appropriate wardrobe for her new corporate life. As she dances on the center of the table, the camera rifles through shots of her in a variety of pants suit/blazer/skirt/slacks combinations.

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"We had a lot of fun with this one," noted Moreno. "We had to simultaneously capture Coco's enthusiasm, energy and youthful vigor, while conveying the sense that she was a serious professional looking to make a statement with her wardrobe. She modeled an incredible variety of outfits, which made for some really interesting shots when we edited them into a fast-moving sequence."



Client: White House Black Market
Spot Title: Musical Odyssey
Air Date: April 2012

Agency: ceft and company NY
ECD: Ucef Hanjani
AD: Molly McMullin, John Jensen
Copy: Sam Vacca
EP: David Hamilton

Prod Co: Serial Pictures
Director: Johan Renck
DP: Darren Lew
EP: Violaine Etienne
Producer: Erin Wile

Editorial Co: jumP
Editor: Luis Moreno
MD: Dee Tagert
EP: Alexandra Leal

Post/Effects Co: Manic
EP: Paul Schneider

Telecine Co: Company 3
Colorist(s): Tim Masick

Audio Post Co: Heard City
Mixer(s): Pete Reynaud

About jumP:

Bicoastal jumP is an award-winning creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, Troy Mercury, Terence Ziegler, Richard Mettler, Patrick Griffin, David Trachtenberg, Mark Imgrund, Richard Cooperman, Wendy Rosen, Jonathan Edwards, EPs Betsy Beale and Alexandra Leal, and Partner/Managing Director Dee Tagert.