Identity Gets Its Bank On For BBVA Compass and GSD&M Idea City

The Brief:

Identity director Laurent Chanez lets the frames fly in the latest spot for BBVA Compass, a collaboration with GSD&M Idea City.

In Long Distance Relationship, Chanez focuses his dexterous storytelling capabilities on the 21st century man; working hard, playing hard and maintaining his long distance relationship leaves him little time for banking. To build upon the theme that modern life can be breathtaking, Chanez skillfully mixes real time footage with cleverly sped up imagery to give the spot a driving, energetic feel.

The narrative follows our hero, an on the go urban male, as he lives his life in perpetual motion; travelling great distances for work and romance, ever reliant on his trusty check card for his specific needs. In his search for a bank that will help build a solution around his life, he's surprised to discover there is a bank perfectly suited to his commuter centric needs: BBVA Compass. Their personalized banking is designed to keep up with any lifestyle and help customers through every stage of their life, listening and partnering with them to develop the best possible solution for their unique needs and particular situation BBVA Compass truly provides "banking built for you.^SM"

The Creds:

Client: BBVA Compass
Spots Title: Long Distance Relationship
Air Date: June 2009

Agency: GSD&M Idea City
Group CD: Brent Ladd
AD: Joel Williams
CD/Copywriter: Allen Hannawell
Executive Producer: Karen Jacobs
Producer: Kris Roberts
Art Buyer: Merna Blackwell
Account Service: Jonathan Silverstein, Shannon Lugo
Marketplace Planning: Rene Huey-Lipton

Prod Company: Identity
Director: Laurent Chanez
DP: Jeff Venditti
EP: Joe Masi
Head of Production: Alana Hall
Line Producer: Natalie Hill

Editorial: Spotwelders
Editor: Michael Heldman
EP: David Glean
Producer: Shadi Shariatzadeh

Music: Mutato Muzika
Composer: Mark Mothersbaugh
Sound Designers: Robert Miltenberg, Albert Fox

Shoot Location: New York, NY

About Identity:

In a world where sameness is on the rise, Identity wins by imprinting every project with a distinct level of visual sophistication and refreshing individuality. Leveraging a highly-sought after and talented directorial roster, Owner/EP Joe Masi has made his mark on award-winning work for Nintendo, Honda, Budweiser, 7UP, Tommy Hilfiger, Infiniti, and Gucci. The firm fosters and supports an environment where creativity can flourish. Headlining the visual-style genre, Identity's directors cover the complete range of storytelling and effects. Identity's directorial roster includes: Anthony Atanasio, Laurent Chanez, Scott Corbett, Pierluca de Carlo, Sophie Caretta, Mathilde De L'ecotais, Leo Kocking, and Robert Leacock.