Grey Is Feeding the Walrus


As FEEDTHEWALRUS' cooperative of world-class talent evolves, the efficacy of the studio's unique business model becomes further exposed as its partnerships with agencies and brands steadily grows organically. Over the past year, FEEDTHEWALRUS has sent crews of varying sizes and skill sets to work on projects of all scopes for major agencies across the country. Most recently, FEEDTHEWALRUS has created an ongoing partnership with Grey NY that runs the length of the company's talent roster.

Editors Rob Mead, Duncan Shepherd and co-founder Jeff Stevens have all aided Grey in various ways over the past year. Included in the litany are helping Grey pitch to be agency-of-record on Red Lobster (Grey won the account is currently A.O.R. for Red Lobster) as well as contributing to projects for LongHorn Steakhouse, Sargento and Axiron, among others.

"We've worked with Grey Executive Producer Gray Hirshfield for some time, she has seen how our business model benefits in-house facilities and has since, incorporated us more into the Vision/Grey workflow" noted Stevens. "We're talking about an agency with tremendous momentum and some really exciting projects on the immediate horizon, so we are absolutely thrilled to be one of their go-to collaborators."

A recent three-spot campaign for the Tuna Council is Exhibit A of the studios' unique relationship. The campaign, edited by co-founder Jeff Stevens and directed by HSI's Joseph Kahn, features a trio of hilarious :30s promoting the healthfulness and vast possibilities of a tuna-rich diet. Set in a cooking-show-style kitchen with a bubbly hostess raving over tuna-centric dishes, each spot cuts away to reveal the stage plopped into a surprise setting with an oddball army of fish fans - from gyrating Latin Lovers to bouncing Bungee Jumpers to floating Astronauts - ready to devour the delicious food.

In keeping with their anytime/anywhere business model, FEEDTHEWALRUS has adapted to Grey's needs, working from the agency's facilities or four-walling as the campaign demands. In the process, FEEDTHEWALRUS has brought other members of their collective - producers, assistant editors, colorists - into the production pipeline to help with select spots.

"Grey has been a phenomenal partner," says co-founder Adam Jenkins. "When we created FEEDTHEWALRUS a year ago, this was exactly the sort of vital role we hoped to fill, and we look forward to recreating similar relationships with other agencies and production studios. For us, this is just the beginning of what seems to be growing into a lean, mean, versatile business model, and we hope to keep flourishing with every new client."

Credits:

Client: Tuna Council
Spot Title(s): Latin Lovers, Bungee Jumpers, Astronauts
Air Date: January 2011

Agency: Grey
CCO: Tor Myhren
CD(s): Lars Jorgenson, Eric Segal
Copy: Martin Peters
EP: Bennett McCarroll
Producer: Matt Flaherty

Prod Co: HSI
Director: Joseph Kahn
DP: Christopher Probst
EP: Michael McQuhae
Producer: Richard Weager

Editorial Co: FEEDTHEWALRUS
Editor: Jeffrey Stevens
Asst Editor: Sean Nagin
Producer: Desiree Cobb

Post/Effects Co: Ingenuity
VFX Supervisor/CD: Grant Miller
CD: David Lebensfeld
Compositor(s): Nicholas Sorenson, Kyle Andal, Gerard Andal, Geoff Duquette
CG: John Martini, Christian Gonzalez, AJ Gillespie, Curtis Cardwell, Steven Wang, Chris Cannavo, Adnan Hussain
Designer: Mary Quach
Online Editor: Shawn Schminke
EP: Matthew Poliquin
Producer: Michael Lebensfeld

Telecine Co: New Hat
Colorist: Beau Leon
Producer: Wyatt Valentine

Audio Post & Sound Design: Vision Post
Mixer: Dante Desole
EP: Gray Hirshfield
Producer: Suzie Rosenthal

Shoot Location: Prague, Czech Republic

About FEEDTHEWALRUS:

As brands, creative teams and producers face new and unique challenges, FEEDTHEWALRUS offers a totally new business paradigm that helps sort through the complexities of the post production space. FEEDTHEWALRUS - founded by like-minded, award-winning Editors Adam Jenkins and Jeff Stevens - houses a unique collective of top-notch editors, producers, 2D/3D and VFX artists, assistant editors and digital specialists that will evolve alongside the industry; working collectively or individually to solve client's creative or technical challenges. Members work together or separately, in their house or yours, creating high-quality content for traditional and new media workflows. The collective is streamlined, flexible and strives to make it easier for clients to work across multiple platforms, providing creative and technical solutions spanning the spectrum of commercials, web content, music videos, features and broadcast TV.

FEEDTHEWALRUS. Funny name. Great people.