Decon Keeps Rolling with Sacha Jenkins

After snagging a pair of key advertising talents in EP Misha Louy and CD Wyatt Neumann, Decon is keeping the momentum going with the addition of publishing, music and TV veteran Sacha Jenkins. He will play a major role in the studio's burgeoning ad business, in addition to bolstering its well-established music division.

Jenkins is known for a variety of projects, including the recent re-launch of Mass Appeal magazine, executive producing and creating ego trip's The White Rapper Show television series (vh1), co-authoring Eminem's The Way I Am biography with Marshall Mathers, and producing a highly-acclaimed series of fine art books under his own SHR Airlines imprint with Prestel. With these projects and more, it is clear to see that Jenkins' influence casts a wide cultural net.

"Sacha is the rare talent," stated Decon Co-Founder Peter Bittenbender. "He's a thinker, a visionary and a leader, and obviously knows that the pen is mightier than the sword. Everyone's excited to see him combine all of those talents to help propel Decon."

Jenkins is already hard at work on several projects, details of which will be released in soon. "I feel at home with the Decon crew," noted Jenkins. "Peter has assembled a diverse group of hungry talents who don't sleep, and I think this truth will make us a go-to content creation studio."

Prior to joining Decon, Jenkins spent a decade as an independent TV producer, creating original programs for networks such as MTV, VH1 and Cartoon Network. He co-founded infamous hip hop creative team ego trip, worked as a writer for Spin and Rolling Stone magazines, and served as music editor for Vibe. Jenkins has given talks at numerous universities, including New York University and Columbia University (where Jenkins received a fellowship to the Graduate School of Journalism via the National Arts Journalism Program in 2000), and has made numerous TV and documentary appearances as a music and culture expert.


About Decon:

Idea shop, production company, and record label; we are a new creative force generating culturally relevant solutions in content, music and experience.

Formed out of necessity and fueled by passion, we have developed an ethos that ensures all work is aesthetically and intellectually progressive. We have grown three distinct businesses under one brand, which operate autonomously, but when combined, create unparalleled brand solutions for our clients and partners. Our work not only starts chatter, it brings about change. We are a group of creatives from all walks of life; ideas and their execution are our medium.