Rideout Wakes Up San Francisco with Tropicana Spot

Working in partnership with RSA Films London, Crossroads Director Stuart Rideout harnesses the unique aesthetic of San Francisco to create a memorable visual story for Tropicana via DDB London. DJ is a beautiful montage of a West Coast weekday morning, following the journey of a morning talk-show deejay as he navigates the city's soaring bridges, meandering hilly streets, and towering skyscrapers on his daily journey to work. As an invigorated troupe of commuters sweeps through the diners, streetcars, and parks of the iconic city - a golden Tropicana invariably by their side - the deejay narrates the 7:00 a.m. sunshine, promising that "today is going to be a great day."


Client: Pepsi
Spot Title: DJ
Air Date: May 2010

Agency: DDB London
CD: Jeremy Craigen
AD: Miguel Gonzalez
Copy: Pablo Areliano
Producer: Maggie Blundell

Prod Co: RSA Films London
Director: Stuart Rideout (repped by Crossroads in the US)
DP: Ben Nott
EP: Scott Horan
Producer: Scott Horan

Editorial Co: Assembly Rooms
Editor: Lou Magregor

Post/Effects Co: Framestore, London
Lead VFX/Inferno Artist: George Roper
Producer: Heather Kinal

Telecine Co: Framestore, London
Colorist: Dave Ludlam
Producer: Heather Kinal

Audio Post Co: Factory Sound

Shoot Location: San Francisco, CA

About Crossroads:

A multimedia and content creation firm, Crossroads offers a clear vision, innovative leadership, and unparalleled reach into the entertainment talent pool. With headquarters in New York, Los Angeles, Chicago, London, and an affiliate office in Toronto, Crossroads has six divisions: Film, Television, Commercials, Music Videos, New Media, and Creative Services. All offer exclusive talent featuring some of the world's top directors, show creators, writers, and producers.Founded in 1989, Crossroads has been a consistent leader in the development and production of feature films and television programming, as well as producing award-winning commercial and music video content for top-tier brands, agencies and performing artists.