Crossroads' Samuel and Gunnar Team Up for The Sake of The Children
The Brief:
Iceland-based agency Ennemm, together with the Crossroads' directors Samuel and Gunnar, showcase the harsh depiction of unrestricted children in an adult world. In an effort to illustrate the effectiveness of Siminn's free website filtering service, Siminn Netvari portrays impressionable young children in various scenes: a chaotic bar, a strip club, gambling and even entering a dangerous stranger's house. With scenes set to an eerily somber Icelandic song and bearing a likeness to government smoking and drug PSAs, this unreservedly truthful ad helps to command attention in order to minimize the dangers of children surfing the web unrestricted.
The Creds:
Client: Siminn (Iceland Telecom)
Spot Title: Siminn Netvari
Air Date: February 2009
Agency: Ennemm, Iceland
CD: Hjorvar Hardarsson
Art Director: Hjorvar Hardarsson
Copywriter: Jon Gnarr
Producer: Sveinn Lindal
Prod Company: Sagafilm, Iceland
Director: Samuel and Gunnar (of Crossroads)
EP: Hugi Halldorsson
Editorial: Sagafilm
Editor: Samuel and Gunnar
Producer: Orn Sveinsson
Telecine: The Mill, London
Colorist: Seamus O'Kane
Post/Effects: Sagafilm
Music: Bubbi Morthens
Composer: Arnar
Sound Design: Sagafilm
Sound Designer: Nick-Cathrad Jones
Shoot Location: Reykjavik, Iceland
About Crossroads:
A multimedia and content creation firm, Crossroads offers a clear vision, innovative leadership, and unparalleled reach into the entertainment talent pool. With headquarters in New York, Los Angeles, Chicago, London, and an affiliate office in Toronto, Crossroads has six divisions: Film, Television, Commercials, Music Videos, New Media, and Creative Services. All offer exclusive talent featuring some of the world's top directors, show creators, writers, and producers.
Founded in 1989, Crossroads has been a consistent leader in the development and production of feature films and television programming, as well as producing award-winning commercial and music video content for top-tier brands, agencies and performing artists.
For more, go to www.crossroadsfilms.com
