Click 3X Images for Rihanna Go From the Video Screen to the Stage

The dance-hall imagery and animation courtesy of Click 3X for Rihanna's chart-topping music video Rude Boy are too good to stay on the small screen-the pop princess likes them so much, she's using them bigger-than-life in her live show.

The music video that MTV calls a "technicolor masterpiece" has more than 28.4 million views on its official YouTube posting alone, and the song remains No. 1 on Billboard's Hot 100. "We started with Rihanna's vision of a vibrant pop art video in which she changed personas in almost every scene," said Click 3X's Mark Szumski, the project's Creative Director. "We drew inspiration from pop icons Andy Warhol and Keith Haring, and we created much of the video's vibrancy with 8-bit video game graphics, hand-drawn animation, and scanned Crayola textures."

Click blended low-fi with high-tech: Production involved After Effects, Smoke, Cinema 4D and Flame, and the black-and-white Keith Haring-inspired section of the video was created entirely in CGI, then composited in to look like it was captured on camera.

Fans will see the animation on stage and larger-than-life this month, when Rihanna kicks off her world tour to promote the album Rated R.

Credits:

Artist: Rihanna
Song Title: Rude Boy

Prod Company: Black Dog Films
Director: melina matsoukas
DP: Max Malkin
Producer: Jil Hardin

Offline Editor: Clark Eddy

Post/Effects: Click 3X
CD: Mark Szumski
AD: Steve Weinzierl
Managing Director: Jason Mayo
Producer: Chris Kiser

About Click 3X:

Click 3X and its interactive division ClickFire Media create engaging film, TV and web content. Working in tandem or autonomously, Click 3X shoots, edits, designs, animates and creates VFX, while ClickFire brings those disciplines into the interactive space. Click operates a full service, 11,000 square foot state of the art studio in Manhattan outfitted with 50 fulltime staffers.