Santa Monica-based editorial boutique chrome is pleased to announce the hiring of Betsy Beale as its new executive producer. Beale, having spent seven years as Lost Planet's executive producer on both coasts, and a number of years on the agency side heading Y&R's Level 2 Post as its managing director is perfectly suited for her new role. Prior to Lost Planet, Beale was a producer at TBWA\Chiat\Day, San Francisco.
Over her career, Beale has worked on award winning campaigns for brands such as Nike (W+K), HP (GS&P) and Toyota (Saatchi) to name a few. Additional producing credits include an acclaimed short film for the 2008 Sundance Film Festival as well as a 10-part TV series titled Head to Head.
"Since first meeting Betsy when she was producing at Chiat in San Francisco, I've admired her straight-talking sensibility and infectious enthusiasm," noted Partner/Editor Lance Pereira. "Her addition has created an energy that is palpable. Having worked extensively both at agencies and in creative editorial, she brings a valuable understanding of all aspects of our business. Her bicoastal experience gives us a strategic footing in the East Coast market and her firsthand knowledge of in-house finishing courtesy of her boutique post brand, Elephant, enables us to hit the ground running with our new Smoke bay. We couldn't be more excited to have Betsy at chrome."
"I'm excited to come and work with Lance, Hal and Adam - all of whom I've known for years," stated Beale. "In a world of subjective opinions about the role of an editors and the changing business of editorial I think that chrome is a great place that's poised to meet the opportunities we see in traditional and emerging media, and to partner with agencies and directors in fulfilling their visions. Most of all, I really like this group of people. And, when you spend a lot of time together in a craft like this, being around great people is huge."
About chrome:
Santa Monica-based chrome was founded in 2001 by Editors Hal Honigsberg and Lance Pereira and joined by Editor Adam Parker in 2003. chrome is an award winning boutique editorial studio providing in-house finishing and graphics for commercials, film and the web. Led by Executive Producer Betsy Beale, chrome is committed to helping its clients maximize their projects' creative potential.
