Lenny Mastrandrea: Head of Color
As a member of the Nice Shoes team from the very beginning and a Colorist for over 10 years, Lenny has always been an integral part of the implementation of new color technologies. Lenny shares one of the the fundamental doctrines of Nice Shoes: constant innovation and a desire to take our work to the next level must always be a top priority.
The head of the color department at Nice Shoes, Lenny Mastrandrea has employed his artistry to enrich such brands as Under Armour, Wendy's, Kohls, L'oreal, Van Cleef & Arpels, Verizon, Lunesta and many others. Taking into account the end goals of a project, Lenny prepares several approaches to look and style even before a client walks through the door.
In 30 seconds there is an all too brief opportunity to captivate the imagination. Lenny believes that cultivating imagery that stands apart aids his clients in creating ad campaigns that remain in the collective memory.