Misha Louy: Partner/EP
Misha Louy is a production and agency veteran best known for running global advertising efforts for Procter & Gamble. He played an important part in creating Gillette's integrated production model to deliver the brand to global audiences in TV, digital and print formats. Efforts in this role included the Champions campaign starring Tiger Woods, Derek Jeter and Roger Federer and the brand's global Olympic campaign featuring 16 athletes, which was one of Procter & Gamble's largest-ever global initiatives.
Louy has also contributed to campaigns for UNICEF's Tap Project, Monster.com, eBay, Mars, AT&T, Mercedes, Arby's, Ad Council, and Rihanna's Reb'l Fleur fragrance.
Prior to joining Decon, Louy spent time as EP at Droga5 and BBDO, he started his career at Merkley & Partners. Louy launched his production career with a four-year run as program director and news director at KBEV Channel 6. He holds a bachelor's degree in film and new media from Brooklyn College.
About Decon:Idea shop, production company, and record label; we are a new creative force generating culturally relevant solutions in content, music and experience.
Formed out of necessity and fueled by passion, we have developed an ethos that ensures all work is aesthetically and intellectually progressive. We have grown three distinct businesses under one brand, which operate autonomously, but when combined, create unparalleled brand solutions for our clients and partners. Our work not only starts chatter, it brings about change. We are a group of creatives from all walks of life; ideas and their execution are our medium.