Kristian Mercado: Director

Kristian Mercado, whose work ranges from quirky to avant-garde, constantly aspires to create new visuals and techniques with a focus on overall concept. He strives for the best possible narrative while maintaining an interesting aesthetic that stays with the viewer.

His credits include an entertaining spot for Tassimo that features a dancing brewpot and an extensive suite of spots for HTC that each new smartphones through distinctive narratives that all speak to human connectivity.

Prior to joining Charlex, Mercado spent two years directing at 1stAveMachine. Before getting behind the lens, he worked the New York production scene as a designer and art director.

About Charlex:

Charlex is a full-service creative studio based in New York City. We specialize in visual effects, animation, design and live-action. We've thrown fancy mission statements out the window and simply embrace versatility. Our motto is design and build. We can take any seed of an idea and bring it to life.

Making great work is the product of forging great relationships. Our team prides itself on fast, efficient work at the highest level of excellence. Our reputation is founded on a commitment to creating compelling imagery, regardless of the assignment. We are experts at building a seamless experience from concept to completion, from client brief to end result.