audioEngine Mixes Jennifer Hudson Campaign for Weight Watchers

audioEngine Mixer Tom Goldblatt, working via McCann, recently handled audio post for a Weight Watchers campaign starring actress and singer Jennifer Hudson. The spots, which introduce the company's new PointsPlus program, opens on a dark stage. When Hudson begins whaling "Feeling Good," a reworking of the Nina Simone classic about a bold, new world, the stage begins to brighten, reaching a crescendo as she belts out, strutting, arms spread wide, "It's a new day!"

" 'Feeling Good' was just the right song for the Weight Watchers message," noted Mixer Tom Goldblatt, who's watched the Weight Watchers spots evolve over the past four years, collaborating with McCann. "When Salaam Remi and Jennifer Hudson started working with the new arrangement, we saw the campaign come alive right before our eyes. It was so powerful. As always, McCann had an incredible amount of creative input, and the sessions were energetic and fluid. It has been an honor working with everyone throughout the process and I look forward to our next collaboration."

Credits:

Client: Weight Watchers
Campaign: It's A New Day
Spot Title: Jennifer Launch
Air Date: January 2010

Agency: McCann
CD: Joyce King Thomas
AD/ GCD: Danny Rodriguez
Copy/GCD: Sharon Ehrlich
EP: Kathy Love
Music Producer: Mike Boris

Prod Co: Believe Media
Director: Liz Friedlander
EP(s): Liz Silver, Luke Thornton
Producer: Marc Bernadout

Editorial Co: Union Editorial
Editor: Marco Perez
EP: Caryn MacLean
Senior Producer: Jennifer Hargreaves

Telecine: CO3
Colorist: Billy Gabor

Post/Effects Co: SUSPECT
Lead VFX/Inferno Artist: John Geehreng
Title Design/Animation: Damien Cho
Producer: Alex Decaneas
EP: Rob Appleblatt

Additional VFX: Union Editorial
Lead VFX/Inferno Artist: Bridget Fullan
Senior Producer: Jennifer Hargreaves

Audio Post Co: audioEngine
Mixer: Tom Goldblatt
EP: Sharon DiTullio-Tepper

Music Producer/Arranger: Salaam Remi
Music Editing/Engineering: Casey Chester

Shoot Location: LA

About audioEngine:

Since opening its flagship facility in New York City in 2001, followed by audioEngine West in Phoenix in 2004, audioEngine has earned its reputation as a leader in the audio postproduction market. The magic formula for this success - the ability to deliver a full range of superlative creative services to the advertising, broadcast, and film industries. Featuring eight show place mixing rooms, and an all-star roster of award-winning mixers, sound designers, and composers, audioEngine prides itself on delivering topnotch creative audio in a relaxed and efficient client-centric atmosphere. The flagship facility at 817 Broadway in New York City spans two floors totaling a generous 12,000 square feet of studio space and six studios. Capabilities include mixing for all Dolby formats, complete radio production, custom music, and sound design. audioEngine is led by partners Bob Giammarco, Tom Goldblatt, Rex Recker, and Brian Wick. The roster of mixer/sound designers features Rob DiFondi, Kelly Harnett, Carl Mandelbaum and composer Jason Camiolo.

audioEngine contact: Sharon DiTullio-Tepper - sharond@audioengine.net