audioEngine Mixes Iconic W magazine Doc

audioEngine Mixer Tom Goldblatt, working via Lost Planet Editorial and LEGS MEDIA, recently mixed a documentary-style Web promo showcasing the recent redesign and overhaul of W magazine. The 11:12 documentary piece follows Editor in Chief Stefano Tonchi as he guides the viewer through the new W, introducing the writers, editors, photographers, models and celebrities at the magazine's core. Stefano details the future-shaping makeover, from its logo change to a cover-format alteration to a new layout, providing exclusive insight into the restyling and publication of the legendary magazine, known for its famous thought provoking shoots.

Lost Planet's Paul Snyder approached audioEngine for the project. "Paul loves working with audioEngine, and the feeling is mutual," stated Goldblatt. "We were completely psyched when he approached us with this, especially when we found out that it was a LEGS production. Their work is always outstanding and this was no exception."

Credits:

Title: The Remaking of W
Air Date: November 2010

Client: W magazine
Creative Director/Producer: Robyn Fingerman
Associate Publisher, Marketing: Marnie Braverman
Vice President, Publisher: Nina Lawrence
Executive Vice President: William Wackermann
Group Associate Publisher, Broad Development: Leslie Russo

Prod Co: LEGS MEDIA
Director: Greg Brunkalla
Executive Producer: Adam Joseph
Line Producer: Josh Hartsoe
DP: Scott Sans
Post Coordinator: Blair Raynor

Post/Editorial Co: Lost Planet
Editor: Paul Snyder
Assistant Editor: Tiffaney McCannon
Producer: Meagen Carroll
EP: Krystn Wagenberg

Telecine: The Mill, NY
Colorist: Sal Malfitano

Composer: Jason Binnick

Audio Post Co: audioEngine, NY
Mixer: Tom Goldblatt
EP: Sharon DiTullio-Tepper

About audioEngine:

Since opening its flagship facility in New York City in 2001, followed by audioEngine West in Phoenix in 2004, audioEngine has earned its reputation as a leader in the audio postproduction market. The magic formula for this success - the ability to deliver a full range of superlative creative services to the advertising, broadcast, and film industries. Featuring eight show place mixing rooms, and an all-star roster of award-winning mixers, sound designers, and composers, audioEngine prides itself on delivering topnotch creative audio in a relaxed and efficient client-centric atmosphere. The flagship facility at 817 Broadway in New York City spans two floors totaling a generous 12,000 square feet of studio space and six studios. Capabilities include mixing for all Dolby formats, complete radio production, custom music, and sound design. audioEngine is led by partners Bob Giammarco, Tom Goldblatt, Rex Recker, and Brian Wick. The roster of mixer/sound designers features Rob DiFondi, Kelly Harnett, Carl Mandelbaum, and composer Jason Camiolo.

audioEngine contact: Sharon DiTullio-Tepper - sharond@audioengine.net