Get Screen Envy with audioEngine's Take on the Samsung Galaxy Tab™

audioEngine's Rex Recker teamed up with VIA Group and Leo Burnett to mix the latest campaign for the Galaxy Tab, Samsung Mobile's answer to the emerging tablet market. In Tree, directed by Humble's Samuel Bjarki Pétursson and Gunnar Páll Ólafsson, guitar riffs fade in as a man sits at the bus stop and video chats on his Galaxy Tab while his bench mates look on over his shoulder. He twists and turns in Matrix-like freeze frame, showcasing the adaptability of the Galaxy Tab with pie charts, movies and even Angry Birds. The spot ends with a shot of all of the frames superimposed on one another, forming a tree, as a warm voiceover states, "the PC has evolved."

aE mixer, Rex states, "The mix was tricky. We didn't want the copy to fall over the cut in the traditional see and say style, but we wanted something that created a more abstract vibe. Where we ended up totally achieved that goal."

Downloads:

Credits:

Client: Samsung
Spots Title: Tree
Air Date: March 2011

Agency: VIA Group
Sr AD/Art Director: Ken Matsubara
Chief Cr Off: Greg Smith
CD/Art Director: Teddy Stoecklein

Agency: Leo Burnett/Chicago
Producer(s): Matt Blitz, Rob Nelken

Prod Company: Humble
Director(s): Samuel Petursson, Gunnar Olafsson
EP: Eric Berkowitz

Editorial: Humble
Editor: Gunnar Olafsson
Producer: Andrea Papazoglou

Telecine: Company 3
Colorist: Victor Mullholland

Post/Effects: Humble
Lead VFX/Inferno Artist: John Budion

Audio Post: audioEngine
Mixer: Rex Recker
Producer: Jessie Meade
Executive Producer: Sharon DiTullio-Tepper

Shoot Location: Los Angeles, CA

About audioEngine:

Since opening its flagship facility in New York City in 2001, followed by audioEngine West in Phoenix in 2004, audioEngine has earned its reputation as a leader in the audio postproduction market. The magic formula for this success - the ability to deliver a full range of superlative creative services to the advertising, broadcast, and film industries. Featuring eight show place mixing rooms, and an all-star roster of award-winning mixers, sound designers, and composers, audioEngine prides itself on delivering topnotch creative audio in a relaxed and efficient client-centric atmosphere. The flagship facility at 817 Broadway in New York City spans two floors totaling a generous 12,000 square feet of studio space and six studios. Capabilities include mixing for all Dolby formats, complete radio production, custom music, and sound design. audioEngine is led by partners Bob Giammarco, Tom Goldblatt, Rex Recker, and Brian Wick. The roster of mixer/sound designers features Rob DiFondi, Kelly Harnett, Carl Mandelbaum and composer Jason Camiolo.

audioEngine contact: Sharon DiTullio-Tepper - sharond@audioengine.net