audioEngine Invigorates Reebok Spot For Gotham And Smuggler's Rubin

The Brief:

audioEngine Mixer and Partner Rex Recker, in collaboration with NYC's Gotham and Smuggler's Henry Alex Rubin, mixed an entertaining Reebok Sports Licensed Division's Speedwick spot starring the NHL Pittsburgh Penguins' Sidney Crosby and Maxime Talbot.

When the two standouts face off in Crosby's basement, firing pucks across the room into Sidney's childhood clothes dryer, Recker ensured that the booming noise of the puck colliding with the metal crossbar, and additional game play sounds, synched perfectly with the onscreen action. audioEngine also facilitated the transition from live action to the still logo shots with the mix of an upbeat track that kicks in at the contest's conclusion.

Credits:

Client: Reebok Sports Licensed Division
Spot Title: Speedwick Dryer :30
Air Date: March 2010

Agency: Gotham
CD: Michael Jordan
AD: Pat Walsh
Copy: Michael Jordan
Producer: Neal Bergman

Prod Co: Smuggler NYC
Director: Henry Alex Rubin
DP: Darren Lew
Producer: Elizabeth Amaral

Editorial Co: PS 260
Editor: JJ Lask
EP: Zarina Mak
Producer: Amy Kommats

Audio Post Co: audioEngine NYC
Mixer: Rex Recker
Producer: Charles Nickles

Shoot Location: Pittsburgh, Pennsylvania

About audioEngine:

Since opening its flagship facility in New York City in 2001, followed by audioEngine West in Phoenix in 2004, audioEngine has earned its reputation as a leader in the audio postproduction market. The magic formula for this success - the ability to deliver a full range of superlative creative services to the advertising, broadcast, and film industries. Featuring eight show place mixing rooms, and an all-star roster of award-winning mixers, sound designers, and composers, audioEngine prides itself on delivering topnotch creative audio in a relaxed and efficient client-centric atmosphere. The flagship facility at 817 Broadway in New York City spans two floors totaling a generous12,000 square feet of studio space and six studios. Capabilities include mixing for all Dolby formats, complete radio production, custom music, and sound design. audioEngine is led by partners Bob Giammarco, Tom Goldblatt, Rex Recker, and Brian Wick. The roster of mixer/sound designers features Rob DiFondi, Kelly Harnett, Carl Mandelbaum, Hillary Kew Martell, Eric Hoffman, Weston Fonger and composer Jason Camiolo.