audioEngine Accelerates Its Game in New Balance Spot

Working with Park Pictures Director Ellen Kuras via Arnold Worldwide, audioEngine's Rex Recker recently mixed an upbeat spot for New Balance, edited by Lost Planet Editorial Founder, Hank Corwin.

Let's Make Excellent Happen, set to the beat of The Dandelions On the 54, is a surging urban adventure following the arc of a New York City day and night building up to a big outdoor race. As the music pounds on, workers lay a temporary track on a Hudson River pier, where professional runners and regular people of all kinds converge to partake in a series of races that are alternately off-the-wall and intense. Whether the action focuses on armadas of New Balance workers papering the city with race fliers, panoramic views of the tops of skyscrapers, or the floodlit nighttime track, Recker perfectly fits the music with the onscreen story.

"It's always exciting to work on a spot edited by Hank Corwin," noted Rex Recker. "He's one of the great editors in our business. His dynamic editing style is one of a kind, so he always raises my mixing game."

Downloads:

Credits:

Client: New Balance
Spot Title: Let's Make Excellent Happen :60, :30, :15
Air Date: March 2011

Agency: Arnold Worldwide
Art Director(s): Luke Perkins, Eric Stephenson
Copywriter: Mike Howard
CD: Dave Register
Producer: Billy Near

Prod Company: Park Pictures
Director/DP: Ellen Kuras
EP(s): Jackie Kelman Bisbee, Dinah Rodriguez

Editorial: Lost Planet Editorial
Editor: Hank Corwin
Producer: Meagen Carroll

Telecine: The Mill
Colorist: Fergus Mccall

Post/Effects: Black Hole
Lead VFX/Inferno Artist: Tim Farrell

Audio Post: audioEngine
Mixer: Rex Recker
Executive Producer: Sharon DiTullio-Tepper
Producer: Jessie Meade

Music: The Dandelions "On The 54"

Shoot Location: New York City

About audioEngine:

Since opening its flagship facility in New York City in 2001, followed by audioEngine West in Phoenix in 2004, audioEngine has earned its reputation as a leader in the audio postproduction market. The magic formula for this success - the ability to deliver a full range of superlative creative services to the advertising, broadcast, and film industries. Featuring eight show place mixing rooms, and an all-star roster of award-winning mixers, sound designers, and composers, audioEngine prides itself on delivering topnotch creative audio in a relaxed and efficient client-centric atmosphere. The flagship facility at 817 Broadway in New York City spans two floors totaling a generous 12,000 square feet of studio space and six studios. Capabilities include mixing for all Dolby formats, complete radio production, custom music, and sound design. audioEngine is led by partners Bob Giammarco, Tom Goldblatt, Rex Recker, and Brian Wick. The roster of mixer/sound designers features Rob DiFondi, Kelly Harnett, Carl Mandelbaum and composer Jason Camiolo.

audioEngine contact: Sharon DiTullio-Tepper - sharond@audioengine.net