audioEngine Goes Full Speed Ahead With ESPN

audioEngine Mixer Hillary Martell delivers another audio masterpiece in the latest ESPN spot. The :60, done via Wieden+Kennedy, is a synthesis of a classic country jam and the big-time business of modern stock-car racing.

When two truckers - hauling Carl Edwards' No. 99 car and Brad Keselowski's No. 12 car from Bristol to Talladega - find themselves fueling up across from one another at a country gas station, their trash talking soon evolves into an all-out 18-wheeler race down the wide-open nighttime highway. The pair thunder along the road to the sounds of Jerry Reed's famous East Bound and Down, maneuvering around one another in finest NASCAR fashion, moving with such velocity that their tailwinds spill the coffee cup of an idle highway patrolman. As the cop busts out in pursuit, the chase continues with the pack passing a sign that reads, "State Line - 27 miles."

From the sound of crickets at the rural gas station to the whoosh of the giant rigs accelerating to the buzz of police sirens, Martell perfectly blends sound and action in this miniature narrative masterpiece.

Credits:

Audio Post Co: audioEngine
Mixer: Hillary Martell

About audioEngine:

Since opening its flagship facility in New York City in 2001, followed by audioEngine West in Phoenix in 2004, audioEngine has earned its reputation as a leader in the audio postproduction market. The magic formula for this success - the ability to deliver a full range of superlative creative services to the advertising, broadcast, and film industries. Featuring eight show place mixing rooms, and an all-star roster of award-winning mixers, sound designers, and composers, audioEngine prides itself on delivering topnotch creative audio in a relaxed and efficient client-centric atmosphere. The flagship facility at 817 Broadway in New York City spans two floors totaling a generous 12,000 square feet of studio space and six studios. Capabilities include mixing for all Dolby formats, complete radio production, custom music, and sound design. audioEngine is led by partners Bob Giammarco, Tom Goldblatt, Rex Recker, and Brian Wick. The roster of mixer/sound designers features Rob DiFondi, Kelly Harnett, Carl Mandelbaum, Hillary Kew Martell, Eric Hoffman, Weston Fonger and composer Jason Camiolo.

audioEngine contact: Sharon DiTullio-Tepper - sharond@audioengine.net