audioEngine Goes Back to Basics for MidFirst Bank

audioEngine|west recently finished extensive music production and audio post on a down-home three-spot campaign for MidFirst Bank via agency Reister. Composer Jason Camiolo scored the original tracks that accompany the trio of spots, while Bob Giammarco mixed them.

Each spot features a gracious slice of American life that symbolically stands in for a core characteristic of MidFirst Bank, while a voiceover details the institution's corresponding philosophy. Camiolo's subtle, optimistic melody strums by in the background of all three spots.

Credits:

Client: MidFirst Bank
Spot Title: Cake, Fishing, Kite
Air Date: October 2010

Agency: Riester
CD: Tom Ortega
AD: Ben Dveirin
Copy: Mike Rushing
Producer: Linda Hart

Prod Co: Directorz
Director: Jeff Bednarz
DP: Mark Thomas
EP: John Gilliland
Producer: Mike Patton

Editorial Co: Blade
Editor: Mark Trengove
Producer: Louise Parker

Music: audioEngine|west
Composer: Jason Camiolo

Audio Post Co: audioEngine|west
Mixer: Bob Giammarco

Shoot Location: Dallas Texas

About audioEngine:

Since opening its flagship facility in New York City in 2001, followed by audioEngine West in Phoenix in 2004, audioEngine has earned its reputation as a leader in the audio postproduction market. The magic formula for this success - the ability to deliver a full range of superlative creative services to the advertising, broadcast, and film industries. Featuring eight show place mixing rooms, and an all-star roster of award-winning mixers, sound designers, and composers, audioEngine prides itself on delivering topnotch creative audio in a relaxed and efficient client-centric atmosphere. The flagship facility at 817 Broadway in New York City spans two floors totaling a generous 12,000 square feet of studio space and six studios. Capabilities include mixing for all Dolby formats, complete radio production, custom music, and sound design. audioEngine is led by partners Bob Giammarco, Tom Goldblatt, Rex Recker, and Brian Wick. The roster of mixer/sound designers features Rob DiFondi, Kelly Harnett, Carl Mandelbaum, Hillary Kew Martell, and composer Jason Camiolo.

audioEngine contact: Sharon DiTullio-Tepper - sharond@audioengine.net