audioEngine Bakes Up Amusing Kraft Macaroni and Cheese Spot

In this season of patriotism, audioEngine Mixer Hillary Martel, via Crispin Porter + Bogusky, helped bring the spirit of President Thomas Jefferson to life in a hilarious spot for Kraft Macaroni and Cheese.

The :30 opens with the president mounted on a steed, the American flag waving in the background as a pipe-and-drum melody straight from the American Revolution plays on. When the scene is revealed to be a Fourth of July backyard barbeque, a peppy suburban housewife offers Jefferson a taste of Kraft's Baked Macaroni and Cheese. The president throws a tantrum, claiming that the company stole his famous recipe. When he burns his hands attempting to make off with the entire vat of mac and cheese as "criminal evidence," he is forced to plunge them into a vat of punch to cool off.

Martel perfectly complements this footage with a mix of the musical track and various sound effects as Jefferson pops a balloon, overturns a table, and generally disrupts the party.

Credits:

Audio Post Co: audioEngine
Mixer: Hillary Martel

About audioEngine:

Since opening its flagship facility in New York City in 2001, followed by audioEngine West in Phoenix in 2004, audioEngine has earned its reputation as a leader in the audio postproduction market. The magic formula for this success - the ability to deliver a full range of superlative creative services to the advertising, broadcast, and film industries. Featuring eight show place mixing rooms, and an all-star roster of award-winning mixers, sound designers, and composers, audioEngine prides itself on delivering topnotch creative audio in a relaxed and efficient client-centric atmosphere. The flagship facility at 817 Broadway in New York City spans two floors totaling a generous 12,000 square feet of studio space and six studios. Capabilities include mixing for all Dolby formats, complete radio production, custom music, and sound design. audioEngine is led by partners Bob Giammarco, Tom Goldblatt, Rex Recker, and Brian Wick. The roster of mixer/sound designers features Rob DiFondi, Kelly Harnett, Carl Mandelbaum, Hillary Kew Martell, Eric Hoffman, Weston Fonger and composer Jason Camiolo.

audioEngine contact: Sharon DiTullio-Tepper - sharond@audioengine.net