Fore! audioEngine Crushes Golf App on TV and the Web

The perpetually frustrating game of golf just got much easier with the introduction of seeitgolf's app for the iPhone and iPad. The interactive experience offers a customizable visualization training experience, in which the user can create their own video by combining a menu of music and footage of golf pros at work, from world-renowned putting instructor Stan Utley to PGA Tour champion Aaron Baddeley.

Of course, this cutting edge tool requires great music and sound, which is where the talents of audioEngine Composer Jason Camiolo and Mixer Bob Giammarco were vital. Their contributions invigorate not only this innovative app, but also the corresponding DVD and all spots for the broadcast and online campaigns.

"This was a great opportunity to showcase audioEngine's versatility," noted Giammarco. "We can handle any aspect of mixing or music composition, in any format, and that really shows on this multifaceted project. We're tremendously excited to be branching out from traditional mediums to tackle the challenges presented by new platforms like the iPhone 4 and the iPad."

Giammarco mixed the sound on every platform, making sure that the impact of the golf club with the ball hits the sweet spot with the perfect echoing clunk and the clanging of the golf ball on the bottom of the cup rang with perfect timing.

Camiolo's original compositions enliven the app and accompany the action on each of the spots. In the TV spot - a snapshot of Aaron Baddeley sizing up a shot followed by screen displays of the seeitgolf app breaking it down from various angles - Camiolo plays drums on a dramatic track that perfectly complements the onscreen action.

The web spots are similar. The first is a montage of brain images, computerized lines between the ball and the far-off hole, and screen shots of the app. "In a game that's 90 percent mental," a voiceover asks, "what are you doing to train your brain?" Camiolo takes up the drums for the accompanying track, a rocking, pulsating, relentless beat.

The second web spot features a song that also appears on the app and training DVD: a suspenseful score that matches the principal onscreen image - a ball, shown from an overhead view, drifting slowly across a green and into the hole.

Credits:

Client: seeitgolf
Spot Title: See It/TV, See It/Web 1, See It/Web 2
Air Date: September 2010

Music: audioEngine
Composer: Jason Camiolo

Audio Post Co: audioEngine
Mixer: Bob Giammarco

About audioEngine:

Since opening its flagship facility in New York City in 2001, followed by audioEngine West in Phoenix in 2004, audioEngine has earned its reputation as a leader in the audio postproduction market. The magic formula for this success - the ability to deliver a full range of superlative creative services to the advertising, broadcast, and film industries. Featuring eight show place mixing rooms, and an all-star roster of award-winning mixers, sound designers, and composers, audioEngine prides itself on delivering topnotch creative audio in a relaxed and efficient client-centric atmosphere. The flagship facility at 817 Broadway in New York City spans two floors totaling a generous 12,000 square feet of studio space and six studios. Capabilities include mixing for all Dolby formats, complete radio production, custom music, and sound design. audioEngine is led by partners Bob Giammarco, Tom Goldblatt, Rex Recker, and Brian Wick. The roster of mixer/sound designers features Rob DiFondi, Kelly Harnett, Carl Mandelbaum, Hillary Kew Martell and composer Jason Camiolo.

audioEngine contact: Sharon DiTullio-Tepper - sharond@audioengine.net