audioEngine Mixes a Series of Nail Biters for Discovery's Shark Week

As shark fans across the country gear up for the greatest week in television starting Aug 1st, audioEngine's Carl Mandelbaum has mixed a series of spots to promote the iconic Discovery Channel series. Each spot is organized around a before-and-after setup, showing anxious viewers prior to watching a montage of shark footage and again once the sequence is complete. Inevitably, Shark Week bowls them over.

Dude opens with two friends - eight- and 10-year veterans of Shark Week - anxiously waiting to expose their buddy to his first taste of the series. A rapid-fire sequence of sharks then erupts onto the screen, showing the ocean-going predators devouring all manners of inferior sea life as dramatic music perfectly augments the scene. When the camera shifts back to the trio, they are sprawled out on the ground, chairs overturned, completely amazed at what they have just witnessed.

Father & Son follows a similar script, with a 13-year Shark Week veteran introducing his son to the series for the first time. As the child sits in complete amazement with mouth seemingly locked agape after watching the sharks, the man whispers to his glaring wife that the boy had to learn about this somewhere.

Just Friends features a man and woman - both longtime Shark Week followers - sitting on opposite ends of the couch, insisting they are watching the series together as friends only. But when the shark footage reaches its explosive conclusion, we cut back to find the couple sitting side by side, hair mussed and a dazed look across both their faces.

Credits:

Spot Title(s): Just Friends (featured), Dudes (featured), Father & Son (featured), Big Ones, Sharing, Great White, Couple
Air Date: July 2010

Client: Discovery Channel
VP Creative: Dan Bragg
Creative Director: Heather Roymans
Supervising Producer: Tyler Korba
Production Manager: Kevin Lahr
Marketing Manager: Gail Rodriguez

Prod Company: Washington Square Films
Director: Tom Schiller
EP(s): Anna Gerb and Katie Stern

Editorial: Red Car
Editor: Jonathan Edwards
Producer(s): Jennifer Lederman, Lauren Cancelosi

Colorist: David Sullivan
Music: Killer Audio

Audio Post: audioEngine
Mixer: Carl Mandelbaum

Shoot Location: Silver Cup Studios

About audioEngine:

Since opening its flagship facility in New York City in 2001, followed by audioEngine West in Phoenix in 2004, audioEngine has earned its reputation as a leader in the audio postproduction market. The magic formula for this success - the ability to deliver a full range of superlative creative services to the advertising, broadcast, and film industries. Featuring eight show place mixing rooms, and an all-star roster of award-winning mixers, sound designers, and composers, audioEngine prides itself on delivering topnotch creative audio in a relaxed and efficient client-centric atmosphere. The flagship facility at 817 Broadway in New York City spans two floors totaling a generous 12,000 square feet of studio space and six studios. Capabilities include mixing for all Dolby formats, complete radio production, custom music, and sound design. audioEngine is led by partners Bob Giammarco, Tom Goldblatt, Rex Recker, and Brian Wick. The roster of mixer/sound designers features Rob DiFondi, Kelly Harnett, Carl Mandelbaum, Hillary Kew Martell, Eric Hoffman, Weston Fonger and composer Jason Camiolo.

audioEngine contact: Sharon DiTullio-Tepper - sharond@audioengine.net