Asylum Bursts Through a Wall to Save Money for Priceline Customers
Asylum working with @radical.media Director Steve Miller via Butler, Shine, and Stern, handled the post and FX for the latest in Priceline's well-regarded faux-superhero Priceline Negotiator campaign.
Evil Twin features a customer ecstatic to find a four-star hotel for $159. As a devious-looking man leans over the shopper's shoulder and encourages him to take the deal, the Priceline Negotiator - a benevolent twin of the evildoer - lasers his way through the living room wall and steps inside through a silhouette of himself. He boldly fends off the enabler, encouraging the customer to try Priceline, where, sure enough, he discovers a similar hotel room for only $79, a bargain so incredible that it drives the sinister money-waster to exit the room in an explosion of self-induced smoke.
Inferno artists, Bird and Brattesani handled both the appearing and disappearing acts, manufacturing the laser shots, falling wall, and artificial outdoor background as the Priceline Negotiator bursts into the room, and then contriving the puff of smoke and subsequent disappearance of the superhero's nemesis as he hastily exits.
Credits:
Client: Priceline
Spots Title: Evil Twin
Air Date: February 2010
Agency: Butler, Shine, Stern, and Partners
ACD (s): Steve Mapp, John Reid
Producer: Kat Friis
Prod Company: Radical Media
Director: Steve Miller
Producer: Barbara Benson
Post/Effects: Asylum
VFX Producer: Sascha Flick
VFX Coordinator: Christine Felman
VFX Supervisor: Marc Varisco
EP: Michael Pardee
Lead Inferno Artist: Joey Brattesani
Comp: Tim Bird
Conform: Alex Gomez
Shoot Location: LA
About asylum:
Asylum is a premier visual effects and design company, handling high-profile features, commercials, music videos, and emerging media content for web and mobile platforms. Asylum's team is currently working on Sorcerer's Apprentice, a feature slated to premier July 2010. Past feature projects include films such as Terminator Salvation, The Curious Case of Benjamin Button, Pirates Of The Caribbean ll & lll, Master And Commander: The Far Side Of The World (Academy Award and BAFTA nominated), Moulin Rouge, Minority Report, Tony Scott's Déjà Vu, Man on Fire & Domino and Ridley Scott's Black Hawk Down. Asylum has done spot work for brands such as Halo 3:ODST, Porsche, Hershey's, Nike, Sony Playstation, Coke, BMW, Gatorade and Apple. In addition, Asylum Design has created award winning title and graphic design work for such films as Bedtime Stories, X-Men I & II, The Island, Bad Boys II and XXX, as well as Tim Burton's Charlie and the Chocolate Factory and Alice in Wonderland.
