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Not Even Elephants Can Knock Over Anonymous Content's Latest Effort

What do a stampeding elephant, a sumo wrestler, and a wrecking ball have in common? None of them can knock over Western & Southern Financial Group's even-keeled spokesperson in the latest creative spots from Anonymous Content Director Christian Bevilacqua.

Bevilacqua worked via Northlich, Cincinnati to create Strength and its companion spot, Stability, to symbolically represent the insurance giant's core characteristics. In the first spot, a man talks up Western & Southern's elevated stature in the global industry as the aforementioned obstacles pummel him from all sides - only to ricochet off. Stability features a similarly poised and confident woman, standing atop a pair of stilts as a team of white-coated operatives with a giant fan, a lasso-wielding cowboy on horseback, and a villainous man arming a tennis ball-shooting machine all try to dislodge her - with no luck.


Client: Western & Southern Financial Group
Spots Title: Strength, Stability
Air Date: August 2010

Agency: Northlich
ECD/Copywriter: Jeffrey Warman
ACD/Art Director: Carey McGuire
Director of Broadcast Prod: Diane Frederick

Prod Company: Anonymous Content
Director: Christian Bevilacqua
EP: Jeff Baron
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Paul Ure
Production Supervisor: Alex Fisch

Editor: Al Sinclair

Post/Effects: Frame Store
VFX Supervisor: Tom Leckie
Producer: Jenn Dewey

Shoot Location: Los Angeles, CA

About Anonymous Content:

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. Anonymous is responsible for producing such features as 44 Inch Chest, 50 First Dates, Babel, Case 39, Eternal Sunshine of the Spotless Mind, Smiley Face and Rendition to name a few. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.