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Anonymous' Loubek Lenses Volvo Spot for Arnold Worldwide

It sometimes takes an unbelievable spot to deliver an unbelievable offer, and Anonymous Content Director Christian Loubek delivers just that in a powerful :30 for Volvo via Arnold Worldwide.

As a camera pans over a collection of VolvoXC60 parts seemingly suspended in midair, a voiceover explains the company's new Safe + Secure Coverage Plan, under which the legendary automaker commits to absorbing the cost of repairing and maintaining its vehicles' 4,800 parts for five years. To symbolically reinforce both the safety of the autos and the freedom inherent in such a program, a gang of ski-, bike- and surfboard-wielding drivers and passengers stand within the hovering Volvo frame, as the narrator chimes, "…so you can take care of more important things in life, like living it."


Client: Volvo
Spots Title: Protected :30
Air Date: June 2010

Agency: Arnold
CCO: Pete Favat
SVP, CD, Copywriter: Chris Carl
Associated CD, Copywriter: Bryan Karr
Senior AD: Allison Hayes
EVP, Director of Integrated Production: Bill Goodell
SVP, EP: Paul Shannon
Assistant Producer: Jaime Guild

Prod Company: Anonymous Content
Director: Christian Loubek
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Jennifer Barrons
Production Supervisor: Karen Waters

Editorial: Bug Edit
Editor: Andre Betz
EP: Caitlin O'Meara

About Anonymous Content:

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. Anonymous is responsible for producing such features as 44 Inch Chest, 50 First Dates, Babel, Case 39, Eternal Sunshine of the Spotless Mind, Smiley Face and Rendition to name a few. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.