Anonymous’ Brett Morgen Gets Candid for Hyundai
Working via Innocean Worldwide, Director Brett Morgen of Anonymous Content created seven customer-driven spots for Hyundai's new Uncensored campaign. The spots feature everyday people at Hyundai Ride-n-Drive Events being recorded by a hidden camera while they test drive the cars. Sonata opens with Jeff Bridges stating that while brands are losing value, Hyundai is gaining value. This is followed by a sequence of the drivers marveling at Hyundai's low monthly lease prices. In Ouch, the drivers are again being recorded while they take different Hyundai models out for a spin, candidly stating in different ways that their current cars just can't compare to a Hyundai. In Talking, the drivers espouse how "sweet" the Hyundai vehicles are while questioning the decision to buy their own current vehicle. The spot ends with Bridges warmly inviting the viewer to come to the local dealership to give their own opinion.
Spots Title: Talking (featured), Ouch (featured), Sonata (featured), Press, Value, Great Mileage, Sunday
Air Date: July 2010
Agency: Innocean Worldwide
CD: Ed Miller
Senior AD: Andrew Reizuch
AD: Joe Reynoso
Copywriter(s): Molly McLaughlin, Christian Sternal
ACD(s): Shawn Wood, Tyson Brown
EP: Will Woollett
Producer: Phillip Lopez
Prod Company: Anonymous Content
Director: Brett Morgen
EP/Head of Commercials: Dave Morrison
Head of Production: SueEllen Clair
Producer: Alex Fisch
Production Supervisor: Kevan Dirinpour
Editorial: Rock, Paper, Scissors
Editor: David Brodie
EP: Cassie Hulen
Producer: Cristina Matracia
Telecine: Company 3
Colorist: Stefan Sonnenfeld, Mike Pethel
Shoot Location: Los Angeles, California; Chicago, Illinois; Atlanta, Georgia
About Anonymous Content:
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.
Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.
Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. Anonymous is responsible for producing such features as 44 Inch Chest, 50 First Dates, Babel, Case 39, Eternal Sunshine of the Spotless Mind, Smiley Face and Rendition to name a few. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.