Anonymous Content's David Kellogg Has Fun With Fiat

Anonymous Content Director David Kellogg, working via FilmMaster for Leo Burnett Italy, created a light-hearted :30 showcasing the Fiat Doblò. Set in a sandy tropical paradise, the spot is a montage of three men goofily preparing for the rigors of fatherhood: one pats a pig slung over his shoulder, another rocks a shopping cart full of fruit, and all three wrap a coconut as though it were a newborn. The reason for the hijinx becomes apparent when their three very pregnant companions appear beside their Fiat and the whole crew piles in for a fun-filled ride along beautiful palm tree-lined roads. Kellogg executes the entire scene perfectly, wrapping an entire appealing world into the confines of a :30.

Credits:

Client: Fiat
Spots Title: Doblò
Air Date: March 2010

Agency: Leo Burnett, Italy
Creative Director(s): Paolo Dematteis, Riccardo Robiglio
ACD/AD: Marco Gucciardi
Copywriter: Julie Carpinelli
Account Director: Riccardo Vavala
Head of TV/Producer: Riccardo Biancorosso

Production Company: FilmMaster
Director: David Kellogg (of Anonymous Content)
DP: Janusz Kaminski
EP: Karim Bartoletti
Line Producer: Stefania Dall'Agnese

Production Service Company: LCA Producciones, Costa Rica

Editorial: RedCar Miami- Toboga Milano

Telecine: Interactive
Colorist: Luca Parma

Shoot Location: Costa Rica

About Anonymous Content::

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. Anonymous is responsible for producing such features as 44 Inch Chest, 50 First Dates, Babel, Case 39, Eternal Sunshine of the Spotless Mind, Smiley Face and Rendition to name a few. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.






Anonymous Content's David Kellogg Has Fun With Fiat Anonymous Content Director David Kellogg, working via FilmMaster for Leo Burnett Italy, created a light-hearted :30 showcasing the Fiat Doblò. Set in a sandy tropical paradise, the spot is a montage of three men goofily preparing for the rigors of fatherhood: one pats a pig slung over his shoulder, another rocks a shopping cart full of fruit, and all three wrap a coconut as though it were a newborn. The reason for the hijinx becomes apparent when their three very pregnant companions appear beside their Fiat and the whole crew piles in for a fun-filled ride along beautiful palm tree-lined roads. Kellogg executes the entire scene perfectly, wrapping an entire appealing world into the confines of a :30. Credits: Client: Fiat Spots Title: Doblò Air Date: March 2010 Agency: Leo Burnett, Italy Creative Director(s): Paolo Dematteis, Riccardo Robiglio ACD/AD: Marco Gucciardi Copywriter: Julie Carpinelli Account Director: Riccardo Vavala Head of TV/Producer: Riccardo Biancorosso Production Company: FilmMaster Director: David Kellogg (of Anonymous Content) DP: Janusz Kaminski EP: Karim Bartoletti Line Producer: Stefania Dall'Agnese Production Service Company: LCA Producciones, Costa Rica Editorial: RedCar Miami- Toboga Milano Telecine: Interactive Colorist: Luca Parma Shoot Location: Costa Rica About Anonymous Content:: Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent. Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources. Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. Anonymous is responsible for producing such features as 44 Inch Chest, 50 First Dates, Babel, Case 39, Eternal Sunshine of the Spotless Mind, Smiley Face and Rendition to name a few. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.			Media Archive
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