Anonymous and Bud Light Golden Wheat: A Love Story

The Brief:

In the latest campaign for Bud Light via the Cannonball Agency, Anonymous Content director Justin Reardon points his comedic lens at the unexpected love story that brought about a bold new beer, Bud Light Golden Wheat.

Reardon, who shot the three spots documentary style, chronicles the courtship of a life-sized bottle of Bud Light and a sexy blonde bushel, Golden Wheat. Their romance is the talk of the office. Co-workers and friends alike recount their first meeting, hook up and subsequent romance in a series of hilarious flashbacks.

The Creds:

Client: Bud Light
Spots Title: Persistence, Montage, Elevator
Air Date: October 2009

Agency: Cannonball Agency
Art Director: Nick Crnko
Copywriter: Neil Wissman
CD: Mike Binnette
Producer: Kent Kwiatt
Production Manager: Mary Jarnagin

Prod Company: Anonymous Content
Director: Justin Reardon
EP: Jeff Baron
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Claire

Editorial: The Whitehouse
Editor: Matt Walsh
EP: Carrie Holecek
Producer: Justin Kumpata

Colorist: Sparkle
Producer: Kevin Buck

Music: Alex Lamm
Script Supervisor: Laura Auldirdge

Boom Operator: Patrick Lamm

About Anonymous Content:

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. Anonymous is responsible for producing such features as 44 Inch Chest, 50 First Dates, Babel, Case 39, Eternal Sunshine of the Spotless Mind, Smiley Face and Rendition to name a few. Its commercial arm has been part of many of the industry.s most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.