Gorgeous@Anonymous Creates Perfect Day for AT&T

The Brief::

Gorgeous@Anonymous Director Peter Thwaites, via BBDO, recently created a beautiful spot for AT&T, a sponsor of the U.S. Olympic team. The advertising attempts to celebrate the spirit of Olympians -- their drive to better themselves, push the boundaries, and do things no one has done before ("Here's to possibilities"). Ad features Gretchen Bleiler, Silver Medalist who snowboarded at the 2006 Winter Olympics (with music by Lou Reed, "Perfect Day").

Credits:

Client: AT&T
Spots Title: "Up and Up"
Air Date: February 12, 2010

Agency: BBDO, NY
Chief Creative Officer: David Lubars
Producer: Julie Andariese
CD/Copywriter: Pierre Lipton
CD/Art Director: James Clunie
BBDO Music Producer: Melissa Chester

Art Director: Michael Bae
SVP/ CD(s): Pierre Lipton, James Clunie
CD/Copywriter: Adam Reeves
CD/Art Director: Brandon Mugar
Senior Copywriter: Ashton Rose
Agency Producer: Julie Anadriese

Prod Company: Gorgeous@Anonymous
Director: Peter Thwaites
DP: Joost van Gelder
Producer: Anna Hashimi
EP: Paul Rothwell
EP: Jeff Baron
Head of Production: Sue Ellen Clair

Editorial: Final Cut, New York
Editor: Akiko Iwakawa
EP: Stephanie Apt

Post/Effects: Framestore, NY
VFX Supervisor: David Hulin
EP: James Razzall
CD: Murray Butler
Senior Flame Artist: Raul Ortego

Phone Graphics: Spontaneous, NY
EP: Bryce Edwards

About Anonymous Content:

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. Anonymous is responsible for producing such features as 44 Inch Chest, 50 First Dates, Babel, Case 39, Eternal Sunshine of the Spotless Mind, Smiley Face and Rendition to name a few. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.






Gorgeous@Anonymous Creates Perfect Day for AT&T The Brief:: Gorgeous@Anonymous Director Peter Thwaites, via BBDO, recently created a beautiful spot for AT&T, a sponsor of the U.S. Olympic team. The advertising attempts to celebrate the spirit of Olympians -- their drive to better themselves, push the boundaries, and do things no one has done before ("Here's to possibilities"). Ad features Gretchen Bleiler, Silver Medalist who snowboarded at the 2006 Winter Olympics (with music by Lou Reed, "Perfect Day"). Credits: Client: AT&T Spots Title: "Up and Up" Air Date: February 12, 2010 Agency: BBDO, NY Chief Creative Officer: David Lubars Producer: Julie Andariese CD/Copywriter: Pierre Lipton CD/Art Director: James Clunie BBDO Music Producer: Melissa Chester Art Director: Michael Bae SVP/ CD(s): Pierre Lipton, James Clunie CD/Copywriter: Adam Reeves CD/Art Director: Brandon Mugar Senior Copywriter: Ashton Rose Agency Producer: Julie Anadriese Prod Company: Gorgeous@Anonymous Director: Peter Thwaites DP: Joost van Gelder Producer: Anna Hashimi EP: Paul Rothwell EP: Jeff Baron Head of Production: Sue Ellen Clair Editorial: Final Cut, New York Editor: Akiko Iwakawa EP: Stephanie Apt Post/Effects: Framestore, NY VFX Supervisor: David Hulin EP: James Razzall CD: Murray Butler Senior Flame Artist: Raul Ortego Phone Graphics: Spontaneous, NY EP: Bryce Edwards About Anonymous Content: Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent. Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources. Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. Anonymous is responsible for producing such features as 44 Inch Chest, 50 First Dates, Babel, Case 39, Eternal Sunshine of the Spotless Mind, Smiley Face and Rendition to name a few. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.			Media Archive
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