Mr. T Will Have a Problem if You Don't Like This

In Bodyguard, the latest MasterCard spot out of McCann Erickson NY, Mr. T looks as tough as ever (albeit a little older), standing, arms crossed, beside a woman as she goes to the dry cleaners, the beauty salon, and the grocery store. The A-Team tough guy dares any punks to step to his charge, standing in as a symbol for MasterCard's great consumer protections. Cool as this spot is, Absolute added an extra touch with Flame and combustion work, executing sign and license plate removal from street and indoor scenes, creating titles, and aligning a split screen to make it look good.


Client: MasterCard
Spot Title: Bodyguard
Air Date: June 2010

Agency: McCann Erickson, NY
CCO: Joyce King Thomas
Group CD: Vann Graves
Copywriter: Kate Lummus
Producer: Jonathan Shipman

Prod Co: Bob Industries, Santa Monica
Director: Harry Cocciolo
DP: Stefan Czapsky
EP(s): TK Knowles, John O'Grady, Chuck Ryant

Editorial Co: Final Cut NY
Editor: Stephane Dumonceau

Post/Effects Co: Absolute Post
Lead VFX Artist(s): James "Krispy" Cornwell, Aniello Zampella
VFX Artist: Krissy Nordella
EP: Sally Heath
Producer: Nirad "Bugs" Russell

About Absolute:

Founded in 2004 by David Smith, one of the world's leading Flame artists, Absolute is a high-end VFX studio working within the commercial, emerging media, music video, and film communities. With offices in New York and London, Absolute over the years has collected numerous industry accolades including two BTAA awards, a D&AD pencil, a Cannes Lion, an APA Collection Diamond, three Andy wins and an MTV video statue. The New York office opened in 2007, helmed by CD Dirk Greene, to further facilitate Absolute's international client roster with a growing Flame and CG service.