Execution

During the week-long festival, contenders were whittled down in phases, their photos blurred out and hyperlinks deactivated. Once the 15 pre-selected winners were finalized, the TRUST team tracked down each one in Cannes and surprised them with a free iPad preloaded with Tool's "Touching Stories" app. The TRUST team, armed with still and video cameras on the ground in Cannes captured the deliveries and then posted it on the campaign site.

With the lucky few in possession of their new gadgets, the campaign site was redesigned to showcase the winners with the additional participants faded out in the background. Winners included: Ogilvy, New York Chief Creative Officer Lars Bastholm; Wieden+Kennedy, Portland Interactive Creative Director Iain Tait; Leo Burnett Chief Creative Officer Susan Credle; Mother Creative Director Nicke Bergstrom; droga5 Executive Creative Director Ted Royer and Crispin Porter + Bogusky's Director of Integrated Production David Rolfe.

When it was all said and done, haveyoubeenshortlisted.com ended in SUCCESS!

© TRUST. All rights reserved.