Development

TRUST embarked on a massive data cull which required them to come up with a list of 500 leading advertising influencers and collect their personal information from a variety of social media channels; including Facebook, Twitter and LinkedIn. Armed with this information, TRUST then developed HaveYouBeenShortlisted.com that consisted of a collage of 500 thumbnail faces. Visitors could scroll over the photos to enlarge them and link to the subject's social networking pages. TRUST staffers manned the campaign's Twitter feed and engaged with Cannes related Facebook pages, posting updates like "We got tickets for the Shots party", "Can't wait for Massive Music" and "What's the deal with this haveyoubeenshortlisted site?" The homepage also integrated Facebook's "Like" feature and other share options so visitors could spread the word far and wide. The guerrilla campaign drove traffic and generated buzz among industry associations, bloggers and tweeters.

Find out about how the plan was EXECUTED...

© TRUST. All rights reserved.