New York-based LAUNCH is the global leader in test commercial production. By uniting cutting-edge 3D technology with top talent from the advertising and film industries, LAUNCH achieves a level of storytelling that has been impossible with traditional animatics. In addition to producing a better product for agencies and clients and supercharging storytelling for consumer insight, the realism of LAUNCH's work exposes critical filmmaking challenges that would otherwise go overlooked, streamlining full-up production. With LAUNCH, the animatic process becomes an opportunity to enhance, smooth out, and fully express creative ideas.