Technology
Flowstate Writing App

TRUST created a PR strategy designed to launch the Flowstate writing application across a broad range of publications and tastemakers with the goal of reaching not only tech enthusiasts, but influencers in business and the arts.

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What? Calendar Watch

TRUST created a PR strategy for What? Watches designed to promote a Kickstarter effort for Calendar Watch and the product itself across a range of publications and tastemakers.

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Netflix Sense8 “Brainwave Symphony”

To promote Sense8, co-created by the Wachowskis (The Matrix), Netflix unveiled the “Brainwave Symphony,” which melds music with technology to produce a song that keeps in line with the show’s telepathic themes. TRUST worked closely with Netflix to target specific media outlets to promote the “Brainwave Symphony” experience, molding a narrative that also supported Netflix’s initiative to showcase their interaction with fans.

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Faceted Flight VR Game

To shine a light on VR flight simulation game Faceted Flight, the client turned to TRUST to increase Kickstarter visibility, drive downloads, tap into the VR market and attract the eyeballs of social influencers, gaming tastemakers, venture capitalists and viable press outlets dedicated to the vertical.

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Weevmee Instagram App

Weevmee™ is a web application that aggregates personal Instagram photos into custom, never-repeated, artistic images for your delight and sharing. TRUST created a PR strategy designed to launch the application across a broad range of publications with the goal of attracting thousands of arts, business, and tech enthusiasts.

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South Park Oculus Rift

South Park fans at Tool faithfully created a detailed virtual reality version of the town, including speaking characters, key locations, and even a few easter eggs. By carefully constructing a tiered PR strategy, including outreach to press and influencers, TRUST was able to help the project achieve viral status.

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Estée Lauder’s “The Beauty of Night”

Working with Estée Lauder, TRUST created a PR strategy designed to help launch online beauty social network “The Beauty of Night” and position the venerable brand as a innovator in the digital space. The sharp and incandescent experience, created by design agency HUSH, serves as a launch pad for Estée Lauder’s new Advanced Night Repair Synchronized Recovery Complex II serum.

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Have YOU Been Shortlisted

TRUST was tasked with the challenge of creating an engaging digital PR platform utilizing social media channels to promote client Tool’s “Touching Stories” iPad films during the Cannes Lions. The result was a multi-pronged guerilla PR effort, including a website developed to engage the largest and most respected U.S. and international advertising companies as well as key press and influencers.

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