To promote Sense8, co-created by the Wachowskis (The Matrix), Netflix unveiled the “Brainwave Symphony,” which melds music with technology to produce a song that keeps in line with the show’s telepathic themes. TRUST worked closely with Netflix to target specific media outlets to promote the “Brainwave Symphony” experience, molding a narrative that also supported Netflix’s initiative to showcase their interaction with fans.
Working with Estée Lauder, TRUST created a PR strategy designed to help launch online beauty social network “The Beauty of Night” and position the venerable brand as a innovator in the digital space. The sharp and incandescent experience, created by design agency HUSH, serves as a launch pad for Estée Lauder’s new Advanced Night Repair Synchronized Recovery Complex II serum.
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