As the leading independent advertising agency, RPA is charged with making globally respected brands appealing to the widest possible audience. However, the company struggled to find recognition in important industry trades. TRUST was tasked with elevating awareness of RPA and its key creative talent across the spectrum of media outlets while also sharing the RPA story of longevity through independence and lasting brand partnerships.
Case Study: RPA
Estée Lauder’s “The Beauty of Night”
Client: Estée Lauder
Working with Estée Lauder, TRUST created a PR strategy designed to help launch online beauty social network “The Beauty of Night” and position the venerable brand as a innovator in the digital space. The sharp and incandescent experience, created by design agency HUSH, serves as a launch pad for Estée Lauder’s new Advanced Night Repair Synchronized Recovery Complex II serum.
Case Study: Estée Lauder’s “The Beauty of Night”
FilmBrazil at Cannes Lions
In working with FilmBrazil, TRUST launched an over arching effort, using targeted materials, messaging, a series of marketing blasts, content creation, press placements, social media, and one-on-one Cannes meetings to help communicate the benefits of partnering with FilmBrazil to agencies and brands in advance of the upcoming World Cup and Olympics.
Case Study: FilmBrazil at Cannes Lions
Have YOU Been Shortlisted
TRUST was tasked with the challenge of creating an engaging digital PR platform utilizing social media channels to promote client Tool’s “Touching Stories” iPad films during the Cannes Lions. The result was a multi-pronged guerilla PR effort, including a website developed to engage the largest and most respected U.S. and international advertising companies as well as key press and influencers.
Case Study: Have YOU Been Shortlisted
Scope Bacon “Behold”
Client: East Pleasant
In an unparalleled 360º effort, TRUST’s Sales, Marketing and PR departments not only brought in the April Fools’ Day P&G Scope spot via Publicis for East Pleasant director Brad Hasse, but also promoted the work to a consumer and advertising-facing press audience. In addition, TRUST provided aggressive direct marketing and follow-up efforts which quickly lead to increased brand awareness and board flow.
Case Study: Scope Bacon “Behold”
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