Whitehouse Post and Miller Celebrate the High Life in New Lo-Fi Spots

Whitehouse Post Editor Matthew Wood cuts Miller High Life’s latest campaign featuring a series of grainy, black and white spots. Directed by Mark Romanek of Anonymous Content, the commercials capture a group of friends basking in the youthful glory of their everyday lives as a voice-over ironically narrates each action as if it were truly extraordinary. The campaign further develops the High Life brand by adding a stripped down, shaky aesthetic to the notably homegrown American beer.

Downloads:

Credits:

Client: Miller High Life
Titles: Central Park (:30)

Agency: Leo Burnett
EVP, Executive Creative Director: Jon Wyville
EVP, Executive Creative Director: Dave Loew
Senior Producer: Topher Cochrane

Production: Anonymous Content
Director: Mark Romanek
Senior Executive Producer: Eric Stern
EP, Production: Sue Ellen Clair
Producer: Laurie Boccaccio
Production Supervisor: Adriana Cebada Mora

Editorial: Whitehouse Post
Editor: Matthew Wood
Assistant Editor: Dan Zabinski
Executive Producer: Dan Bryant
Producer: Dawn Guzowski

About Whitehouse Post:

Whitehouse Post believes in the art and craft of editorial storytelling built in a creative and supportive environment. Central to this philosophy is an emphasis on nurturing the best young talent into excellent storytellers who consider the importance of visuals, music and sound working together. Production and finishing partnerships with sister companies Cap Gun Collective and Carbon VFX, as well as with design-driven production company Gentleman Scholar, further cement Whitehouse Post as an invaluable creative resource for its clients. The studio’s deep reel of notable spots for high-profile brands and work on feature films and documentaries have earned hundreds of honors from AICP, BTAA, D&AD, Clio and Cannes.