Logan & Sons debuts “Outside In,” a short film directed by Luke Gilford, adding a thoughtful, cinematic narrative to the production company’s already dynamic portfolio of work. The film stars famed model Kirsty Hume as a mysterious operative on a secret mission in the hills of Southern California to assume the identity of a target with impeccable taste, an architectural masterpiece of a home, and a closet full of fashion label Proenza Schouler. “I wanted to create a narrative and character that push the fashion forward in a meaningful way,” says director Luke Gilford. “I focused on using specific color palettes, props, structural and sculptural elements which create a very aesthetic world, but all anchored within an actual story.”
The :90 short film suggests an immense storyline, buried in lush surroundings and effortless elegance. “Everyone utilizes fashion to construct a personal identity. So I started thinking about identity theft, and how fashion could become a really memorable character in that narrative.” notes Gilford. The effect is that the viewer is drawn into a world that feels cinematic as well as sophisticated. “I made an original score with Morgan Kibby from M83, I wrote the dialogue, and I photographed it, so it felt very personal. There was very little creative oversight, everyone was incredibly trusting and supportive in the process.”
Logan & Sons has been recognized as a premier production house for high-profile projects, contributing work to brands like Sony, Nike, and Apple among others. Gilford’s previous projects include writing and directing a film for Prada with Jane Fonda and a spot for Dom Perignon starring David Lynch. This latest cinematic effort suggests a growth toward feature-length content, with more complex storylines and increasingly enhanced production value.
Clients: Dazed & Confused Magazine, Proenza Schouler
Title: “Outside In”
Air Date: March 14, 2014
Production: Logan & Sons
Director, Writer: Luke Gilford
Wardrobe: Proenza Schouler
Starring: Kristy Hume
Original Score: Morgan Kibby
LOGAN (www.logan.tv) is an award-winning New York and Los Angeles-based creative studio and production company specializing in groundbreaking content creation. Their team of producers, directors, creative directors, VFX artists, and animators excel at problem solving and helping clients bring their vision to life. Concepting, ideation, design, live-action production, 2D and 3D animation, VFX, editorial, and ﬁnishing take place under one roof, making workﬂow a truly seamless experience.
Logan & Sons (www.loganandsons.com) acts as the live-action division of LOGAN and represents a broad spectrum of directorial talent.
Known for its iconic work for top brands, LOGAN helped create many memorable cultural moments, including commercial campaigns like the Apple’s iPod Silhouettes, viral hits like the Gymkana ﬁlms (over 165 million views), opening titles and sequences for ﬁlms like Zombieland, The Avengers, Premium Rush, and Gangster Squad, content and marketing campaigns for hit video games like Elder Scrolls: Skyrim, Call of Duty, Borderlands, Resistance, Metal Gear Solid, and many others.