MPC Dell Spot Takes Home AICP for VFX
MPC’s recent Dell spot, Thomas, took home a 2013 AICP for VFX despite a fiercely competitive field. The spot, a collaboration with Furlined Director Bjoern Ruehmann and Y&R NY, is a remarkable alternate world of anthropomorphic animals brought to surreal life amid the very ordinary backdrop of a morning commuter train.
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About MPC:
MPC is a creative studio.
We craft spectacular visual experiences in any space, on any screen.
We have been one of the global leaders in VFX for over 25 years, with industry-leading facilities in London, Vancouver, Los Angeles, New York and Bangalore.
Renowned for adding visual wonder and creative expertise to the advertising, film and entertainment industries, some of our most famous projects include blockbuster movies such as the “Harry Potter” franchise, “Pirates of the Caribbean: On Stranger Tides,” “Prometheus” and “Life of Pi,” and famous advertising campaigns for brands such as Evian, Cadbury, Sony, Coca Cola and John Lewis.
Our broad range of skill-sets provide a multitude of creative solutions, including concept design, pre-viz, shoot supervision, 2D compositing, 3D/CG effects, animation, motion design, software development, digital and experiential production, colour grading for advertising and any combination of these services.
MPC is the sum of the parts: creative partners and a range of creative solutions harnessed through a dedication to collaboration. It all comes together in our enthusiastic and talented people, working every day to be a part of creating some of the best and most inspirational work in the industry.