Tool and BBDO Team with the American Red Cross

Who babysits the babysitter? In a new video promoting the American Red Cross’ Babysitting Basics online course, Tool Director Erich Joiner takes viewers through a tour of worst-case scenarios for childcare amateurs and parents alike.



Client: American Red Cross
Spot Title: “The Babysitter You Don’t Want to Be”
Air Date: May 2013

Agency: BBDO, Atlanta
EVP, Management Director & Chief Marketing Officer: Rob Cherof
SVP, Executive Creative Director: Cabot Norton
Account Supervisor: Erica Schmidt
Senior Account Executive: David Welday
Broadcast Producer: Todd Johnson
Art Director: Christy Schneider
Senior Copywriter: Scott Biear
Broadcast Business Manager: Ashley Cummins

Production Company: Tool
Director: Erich Joiner
EPs: Brian Latt, Dustin Callif, Oliver Fuselier

Editorial: Beast Atlanta
Executive Producer: Molly Baroco
Editor: Kyle Kramb
Assistant Editor: Brandon Danowski

About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.