Michelle Cuccuini Hicks is an Emmy Award-winning professional specializing in television, commercial, music video, online and documentary line producing. For over two decades in the industry, Michelle has developed extensive knowledge of a comprehensive assortment of production, digital production, editorial, accounting and project management processes and software. A production guru, she has created and developed production departments for ad agencies and other large companies.
Her more than 650 productions around the world include Gap, Michelob, McDonald’s, Converse, Nike, BMW, Pfizer, Time Warner Cable, Verizon, Dr. Pepper, Nissan, Acura, VW and Nick Jr. and numerous Super Bowl spots over the years. She also has extensive work for A-list celebrities, including spots starring Michael Jordan and Mia Hamm for Gatorade, Chris Rock, Cameron Diaz & Antonio Banderas for Shrek – The Final Chapter, Ben Stiller, Jada Pinkett Smith & David Shwimmer for Madagsacar 3, and ads for Barack Obama’s 2008 presidential campaign.
The quality, variety and sheer volume of Michelle’s work has helped her earn numerous high-profile awards and nominations, including an Emmy for her work on Los Angeles Marathon, multiple Emmy Award nominations, and a pair of 2011 PromaxBDAs for a Nickelodeon PSA campaign on Black History Month.
Prior to joining East Pleasant, Michelle was head of production at Cause & Effect Productions in New York where she created and developed their production department. She spent many years prior to that as a freelance line producer and also an agency producer, teaming up with Wunderman, Glover Park Group, RTC, NBC, ABC and, among others. Michelle first discovered her love of production while a Freshman studying Criminology at NYU, thanks to a life-changing internship in Live TV. She would later fine many applications for her criminology education in the world of production!
About East Pleasant:
East Pleasant, an Emmy Award-winning production company founded in 2004, is a group of creative individuals layered in years of expertise on both the agency and production sides of the advertising industry. The studio is a highly flexible entity, able to handle traditional or nontraditional TV commercials, films, web projects, episodic TV, music videos and documentaries of any scope, perfectly tailored to its clients’ needs.
Company principals – which include EP Michelle Cuccuini Hicks and Directors/Founders Damien Drake, Stash Slionski, Xander Strohm, and David Weinstein – oversee a diverse, globetrotting team of producers, directors and editors who focus on shooting beautiful imagery that tells relevant stories. This group has produced work for some of the most recognizable brands in the world – Nissan, Nokia, Nike, Kenmore, Clinique – while teaming with top agencies Grey, W+K, Ogilvy, KPS+P, Anomaly and Publicis, to name a few.