Tool’s Routson Gets Some Real Help for Adobe

In the latest of an ongoing collaboration with software giant Adobe, Tool Director Tom Routson finds marketing solutions in the most unlikely places.

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Credits:

Client: Adobe Systems Incorporated
Spot Titles: “Psychic” :30 / “Psychologist” :30
Air Date: March 2013

Agency: Goodby Silverstein & Partners
Executive Creative Director: Rich Silverstein
CD: Keith Anderson
AD: Shane Fleming
Copywriter: Steve Nathans
Producer: Cindy Epps
Assistant Producer: Nick Sage
Account Director: Joel Guillian
Account Manager: Melody Cheung

Prod Co: Tool
Director: Tom Routson
EPs: Brian Latt, Oliver Fuselier, Dustin Callif

Editorial Co: Barbary Post
Editor: Bob Spector
Producer: Kristen Jenkins

About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.