Tool’s Routson Gets Some Real Help for Adobe

In the latest of an ongoing collaboration with software giant Adobe, Tool Director Tom Routson finds marketing solutions in the most unlikely places.

Downloads:

   

Credits:

Client: Adobe Systems Incorporated
Spot Titles: “Psychic” :30 / “Psychologist” :30
Air Date: March 2013

Agency: Goodby Silverstein & Partners
Executive Creative Director: Rich Silverstein
CD: Keith Anderson
AD: Shane Fleming
Copywriter: Steve Nathans
Producer: Cindy Epps
Assistant Producer: Nick Sage
Account Director: Joel Guillian
Account Manager: Melody Cheung

Prod Co: Tool
Director: Tom Routson
EPs: Brian Latt, Oliver Fuselier, Dustin Callif

Editorial Co: Barbary Post
Editor: Bob Spector
Producer: Kristen Jenkins

About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.